Labcare Portfolio Website

Brief

• To build a website which is different from a typical medical centric websites.

• The website will have 5 different menu items : Product, Distributor, News Letter and Customer.

Process

• Mapping / Content Hierarchy : Started with mapping, understanding types of users that would be interacting and their journey/expectation.

• Competitor Analysis : Looking at competitor's websites, understanding how and in what way they are sharing information about their products.

  
  

• Feasibility : Sitting with the developer to understand the WordPress and what all is feasible.

• Moodboard : Making mood-board and brainstorming a theme.

• Product Research : Because I had previously done a project with the client, I didn't have do any additional product research, I already knew a lot about how they work.

  
  

Outcome

• Created a visual identity that balances science with empathy, making a technical product feel approachable and trustworthy.

• Established a clear information hierarchy that helps users quickly understand what the product does, why it's needed, and who it serves.

  
  

• Designed a calm, minimal visual system using controlled typography, spacing, and layout to communicate precision, reliability, and professionalism.

  
  

• Simplified complex product messaging into digestible sections, reducing cognitive load and making the offering easier to evaluate for both technical and non-technical audiences.

  
  

• Developed a consistent tone of voice that reflects care, responsibility, and expertise, aligned with the emotional nature of IVF services.

  
  

• Delivered a responsive, scalable layout structure that supports future content expansion without sacrificing clarity or flow.

  
  

• Created a unified brand experience where every design decision, from color palette to microcopy, reinforces the core values of accuracy, accountability, and trust.